When it comes down to the art of Internet marketing, your sales headline is part and parcel of the thin line that separates a successful campaign and utter failure. Headlines are the most important part of your article writing. It is the first thing that grabs the attention of your reader or web visitor. Your headlines, in effect, are your first real point of connection with your prospective customer, so you need to get them right.
There once was a part of me that believed people cared deeply about how good a piece of content looked, how well it was written, and what it had to say. To be sure, these are still important components of our written works, but in the Internet market they have been over shadowed by the need to engage the reader from the “git-go”, and we do this with compelling headlines. After all, the purpose of the article is to convert the reader and solid converting headlines will turn even the most skeptical individuals into regular, loyal customers.
There are numerous ideas of how to write, spin or fashion high-converting and persuasive sales headlines. All of them have a few things in common – here are four …
- Promises (albeit indirectly), that the reader/user is going to benefit immensely from the product or service.
- A good converting headline that can easily skyrocket your sales ought to prove that you are actually selling what you are promoting, producing or offering. This helps the reader know that they can purchase and start using your product as soon as the next minute.
- It is very important to paint a clear picture of the benefits of taking up your product or enrolling in your service.
- It needs to convey a sense of urgency or an element of it that your customers have to act now or as soon as possible. Make them feel that they have been missing out on a lot and it is time to turn their prospects around.
The bottom line is that it takes skillful use of persuasive language, careful choice of words, and thoughtfulness to create a converting sales headline. It had better be good because the majority of people use headlines to decide whether or not to read your article. It doesn’t matter how good or bad your actual article is – if it has a weak headline, it won’t get read.
A quick Google search for “headline generators” will yield a list of easily used resources that you can use to craft your headlines. One of my favourites is “Content Idea Generator”. Struggling finding the right headlines that convert and increase your sales? Call us, we’d love to help.
Bob Milliken is a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at firstname.lastname@example.org.-.on Twitter @RFM360