In my continuing series on Marketing Automation where I have been focusing on autoresponders and the key role they play in your online marketing, last week we discussed your opt-in offer or lead magnet.
Today it’s time to tackle another important piece of the puzzle… the download or thank you page. This is the page your subscribers land on after they confirm their opt-in. It’s also typically the page where they pick up their lead magnet offer. This means it is prime real estate on your site.
Why do I consider the thank you or download page prime real estate?
For two reasons actually;
1. The first is just about every single subscriber visits that page. They want their opt-in freebie, right? So they will click through to the download page to pick it up. In short, this will likely be one of your most visited pages.
2. The second reason is just as important and it’s about the quality of website visitor. These are “red-hot” leads. They are very interested in what you have to say and they trust you enough to hand over their email address. Take advantage of this and present them with an offer right on the download page while they are open to taking you up on it.
Having said that, it’s time to audit your download page and see if there’s room for improvement. At the very least, you’ll want the following on your page:
Thank Your Subscribers – Not only is it a nice thing to do, it also lets them know their subscription was successful. This is also one of the first impressions you make, so make it a good one.
Access To The Lead Magnet – Next, it’s time to keep your promise and deliver the lead magnet. This could be a PDF download, an imbedded video, or the information they need to access a course. Make it easy to get the lead magnet and provide help on how to access it. Not only does this avoid frustrated subscribers, it also saves you on fewer support emails.
A Way To Get In Touch With You – No matter how much information you provide or how thorough you are with the help you provide on the pages, people will have questions. Make it easy to get in touch with you by providing your email and links to your social media accounts.
The purpose of the download page is two-fold. First to ensure your visitors contact information is added to your CRM, and second to build the Know-Like-Trust factor with your contact by over delivering on the lead-magnet.
For expert advice on sales funnels and marketing automation call Bob at 604.270.1730 or send an email to firstname.lastname@example.org and let me know how I can help you.