No matter your business, YouTube is one of the most underrated platforms for reaching a massive audience and gaining more fans and followers. Of course everyone knows what YouTube is: it’s the massively popular video sharing platform owned by Google that is watched by billions every day!
The question is – how do you promote your business channel on YouTube and get the most out of the platform? Let’s dig in:
Optimize Your YouTube Content: Search engine optimization isn’t just a strategy for driving more traffic to your website. SEO is also essential for your YouTube channel if you want your content to be discoverable in the search rankings. Make sure that you put relevant keywords throughout your channel profile, video titles and descriptions, and in your tags and annotations.
Take Advantage of Email Marketing: Publishing quality videos is a substantial first step in promoting your YouTube channel, but you have to make sure that your audience knows when you post new content. The best way to do this is by delivering updates directly to their inbox. Email is still one of the best channels that you can use to reach your target audience.
Stay Active in the Community: It is no longer enough to merely create content regularly; you need to actively engage with your audience. If a viewer takes the time to comment on one of your videos, then take the time to reply by interacting and addressing their questions and feedback. Also, be active in niche communities by leaving comments on other channels and providing feedback on their videos.
Promoting other YouTube channels and participating in the community shows your brand as an active and engaged YouTuber, which will catch the attention of your viewers.
Advertise Your Channel: If you want to reach new audiences, then you should consider trying one of YouTube’s various advertising options. You can run an ad campaign through Google Ads, and utilize YouTube’s Creator Academy to ensure that the ads that you create for your videos resonate with your audience.
Run a Contest: When it comes to engaging more with your target audience, there are very few strategies that work as well as a contest. We all love to get free stuff. Incentivize your viewers to subscribe to your channel by running giveaways. But, offer prizes that will get your audience to take action and have a solid contest promotion strategy if you want this promotion tactic to work.
The Take Away
If you haven’t taken the plunge yet, I encourage you to get started. Define your strategy, build your content and upload your videos. The payoff is incredible! Need help? Call us and we’ll show you how.
Bob Milliken is a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at firstname.lastname@example.org