The top XX things overlooked when launching your new website

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    Are you about to launch your new website? Or perhaps you have a functional business website but are looking to get ahead of the market?
    If this is you, you’ve come to the right place.
    Whatever your circumstance, launching a new site or updating an existing site can be daunting. There’s so much pressure to get things right, never mind if something happens and the whole thing breaks.
    Chances are that everything will go smoothly. Be certain by including my suggestions in your planning.
    Complete your SEO details – SEO is extremely important as this will impact how well your website is found through search engines. Make sure you complete all of your SEO details, even if you are a complete beginner, so that search engines can find you. This includes titles that include keywords, quality content that has keywords, image captions, alt text and links. Do your research and see what competitors are using as their keywords.
    Analyse performance – It’s impossible to optimise your website’s performance if you don’t know how it’s performing in the first place. Use analytics to assess the performance of your site including a breakdown of what pages are the most popular, where is most of your coming audience from, what is the bounce rate, and what time of day do you get the most views. Without measuring you are flying blind and have no way of knowing what is working and what isn’t.
    Broken Links -There’s nothing worse than a link that doesn’t take you to where it’s supposed to go. You must ensure that all the links work and land on the current destination. Visitors will become fed up with broken links and leave your website in a flash.
    Alt Text – Alt text is used to describe images so that a page can be understood even if the images don’t load. The alt text description doesn’t have to be comprehensive, just something that describes the image and makes it clear what the page is about even if the graphics are missing. This is also good for SEO so it’s best not to overlook this one.
    Load times – Have you checked the load times for all pages? What about across different devices? You need to know your website loads quickly and is compatible with a range of devices, including mobile. Tip – use compressed images to quicken load times.
    I am often asked how long it should take for a website to load. In this age of 5G the quick answer is somewhere between 4-6 seconds. Any longer and you risk losing your visitor.
    SSL – (Secure Sockets Layer) is a certificate that indicates your site is secure. Websites with an SSL certificate rank higher in Google searches so it is worth having one. Don’t forget to get one before your launch and make sure that all of your security is up to date. Users prefer to use secure websites, especially if there is money involved. If you are running an online shop or even offering a paid subscription, it is best to get an SSL to optimise the performance of your site.
    If you don’t have an SSL certificate, your website may still function as always, but it will be vulnerable to hackers and Google will warn visitors that your website is not secure. Google also gives priority to websites that have an SSL certificate
    Building and maintaining your website can be hard work, but with a little perseverance your launch will be successful. Take note of my suggestions and don’t overlook them with your site.
    Book a FREE 30-minute website consultation with Bob at bit.ly/SimplifyYourMarketing