The secret to writing a fantastic business blog: some final thoughts

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Bob Milliken

In this final installment on creating your business blog I have some final thoughts to share with you. Over the course of the series we have discovered that blogging is a great business tool that provides the freedom to be your own boss, call your own shots, make money, and spend more time doing the things you love to do. All you need is commitment and be willing to do the work.

Writing a blog can be hard work but if you keep these few points in mind it will be a little easier;

 Mine your audience for ideas, but first understand who your audience is.

  • Never stop building your email list.
  • Be on time every time. Consistency is key.
  • Focus on building an amazing call-to-action.
  • Don’t be afraid to give away your knowledge.

The bottom line is this – the more readers you manage to pull through your blog, the more buzz your blog generates. The more readers who are buzzing about your blog content, the more other readers will hear about your blog and want to check it out. The more readers you acquire – the more customers you gain! Keep customers interested by continually promoting your blog in social media and elsewhere. Don’t shy away from marketing your blog if you want to keep the readers rolling in!

A successful business blog does not stand still. A dynamic, effective blogger is always changing the way they work. Readers change, companies change, industries change, customers change – being willing to accommodate those changes and produce relevant content is key to remaining successful in your blogging endeavors! As your blog grows and changes, you will learn more and more through hands on experience. It helps to keep your own notes on the lessons you learn from your day to day immersion in the blogging experience. You are often your best teacher!

The most important tip I can leave you with is to listen to your readers and give them what they want! Through blog comments, emails from readers, and analytic reports, you will learn a great deal about what is working for your business blog and what is not. Hear the feedback that you are given and, most importantly, accept both praise and criticism. Producing written content on a regular basis is a difficult but rewarding task and should be handled as such.

Your Take Away

I hope that my ideas about blogging have been useful for you and that I have provided you with the basic stepping stones for getting started with your business blog. Go for it and become a thriving, successful blogger! We’re only call away and we’d love to help getting your blog up and running!

Bob Milliken is a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at thenaughtymarketer@rfmholdings.com .