According to Hubspot, companies that blog have 97% more inbound links! But how do they do it?
Using the power of social media is one of the best ways to drive near-instant and massive traffic to both new and old blog posts alike. With just one social media post, you can get tons of high-quality traffic immediately.
Over time, you’ll even get free and passive traffic from people who’ll come across your old posts on social media. To boost your blog posts on social platforms, you may need to repurpose your content.
For example, a regular text-based post may work great on sites like Quora, LinkedIn, and Medium. But if you want to target people on more visually-oriented social sites like Facebook, Instagram, and Pinterest, then you may want to consider creating high-quality infographics or memes just to catch people’s attention.
Likewise, if you want to drive traffic from YouTube, then you’re going to have to repurpose your text-based content into video.
The point is you’re going to have to make your content fit with the social network. You can’t just post a link to your blog post. People will ignore it, plain and simple.
You want people to take notice of your content – so you have to give them what they want. Think about what’s going to entice them and motivate them to click on your post.
The great thing about social media is that you don’t have to create a new blog post from scratch for every single social media network you want to post your content to.
As I mentioned earlier, you just need to learn how to repurpose your existing content. This not only breathes new life into your old blog posts, but it also means getting more mileage out of your work!
You do want to make a few hours’ worth of writing to last a long time, right? Then repurposing content is the answer!
Once you’ve repurposed your blog post and posted it on relevant social media channels, it’s time to sit back and wait for people to visit your website.
Remember, it’s not just about posting on social media – it’s about engaging with your community too. The more you engage with your followers, the more people trust you and the more they value your contributions to the platform.
Your Take away
If you just post and post without adding value to the community, then people will think you’re just spamming. Being labeled a spammer will mean no traffic to your blog posts! Having sad that, write as often as you can – but be consistent. Need help getting started? Call us, we’d love to help you!
Bob Milliken is a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at firstname.lastname@example.org