Portable digital message signs to reduce traffic congestion

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North Vancouver: New digital message signs on busy North Shore routes will help traffic flow, prevent secondary collisions and lower gas emissions.

“We know that people are frustrated with traffic queues that can occur when there is an accident or a vehicle breaks down,” said Claire Trevena, Minister for Transportation and Infrastructure. “That’s why we’re setting up a series of digital signs to inform drivers of what’s going on, helping them to detour quickly and avoid the scene of an incident.”

“Real-time information will help drivers navigate unpredictable traffic conditions on the North Shore, especially during busy times of the day,” said Bowinn Ma, MLA for North Vancouver-Lonsdale. “Through this project, and the work of the Integrated North Shore Transportation Strategy, our government is delivering solutions that will prevent collisions and help people get home to their families safely and quickly.”

As a six to 12 month pilot project, 16 portable digital message signs have been installed along busy routes between the Lions Gate bridge, Ironworkers Memorial bridge and in advance of on-ramps and off-ramps along Highway 1. The digital signs inform drivers with real-time information about traffic delays, lane closures and incidents – allowing drivers to select alternative routes when there is a traffic snarl. If the pilot project is successful, potential locations for permanent digital message signs will be evaluated.

The Ministry of Transportation and Infrastructure, the City of North Vancouver, the District of North Vancouver and the District of West Vancouver will cost share the pilot project to lease the digital signs at a cost of about $23,000 per month.

The Integrated North Shore Transportation Planning Project aims to enable greater cross-jurisdictional collaboration to provide an integrated transportation approach for the North Shore that is environmentally progressive, values safety and improves the movement of people and goods.