Do you use social media for fun, but have no idea how to harness it to grow your business? You’re not alone. There are thousands of business owners out there who are clueless when it comes to social media as a networking and marketing tool. So to help you understand basic social media etiquette and how to network like a pro, I have put together a quick rundown of how to use Facebook, LinkedIn and Twitter to benefit your business to the max.
Many people think of Facebook as a useful platform to keep in touch with family, friends and colleagues. However, in a business sense, it can be used to exchange ideas and opinions, promote your brand, and interact with your customers.
A proven strategy to grow a more engaged network here is to share informative, valuable articles that will benefit your followers. Additionally, posting photos that emphasize your unique selling proposition and mission is a strategic way to personalize your brand. Remember, however, don’t post anything that you would not be comfortable if it appeared on the front page of a newspaper”
The social network that is most obviously suited for professional purposes is LinkedIn, and it’s an exceptional platform to grow your business. To do that, it’s important to keep your company information up to date and remain active on the platform. A couple of ways to generate activity are to share or comment on articles, join professional groups and update your network with current company milestones, events you’re attending and other news about your organization.
When it comes to growing your network on LinkedIn, there’s a big debate as to whether or not to connect with everyone who sends you an invite. As a general rule it makes sense to connect with more people, however; take the time to do a quick profile check on the potential connection. Connecting with the wrong people could potentially hurt your reputation.
Want to connect with people from around the world, stay on top of trends and share your ideas with professionals you respect? Twitter is the platform to do just that. Like the other two platforms mentioned above, you can also share articles and advice, and ask questions.
The element that makes Twitter especially unique is the #hashtag. Hashtags make it easier for users to find messages with a specific theme or content. Users create and use hashtags by placing the hash character (or number sign) # in front of a word or unspaced phrase, either in the main text of a message or at the end. Searching for that hashtag will then present each message that has been tagged with it.
Bob Milliken is the president of Cascadia Systems Group. Connect with Bob at TheITguy@CascadiaSystemsGroup.com, or give us a call – 604.270.1730. Your comments are appreciated – ComputerCents@CascadiaSystemsGroup.com