Maximize your video marketing with YouTube

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Bob Milliken
Bob Milliken

There’s more to social media marketing than using Facebook, Twitter, and LinkedIn. YouTube has rapidly grown from a small video sharing website for amateurs to the largest online video platform in the world. It offers an incredible opportunity for businesses to reach out to their current and potential clients through personalized, engaging videos.

Are you using YouTube videos to market your business? Here are some nifty tricks to help you get better results.

Keep it short and simple: Most people have short attention spans and won’t watch videos that are longer than a couple of minutes unless they’re really interested. This means lengthy videos might not perform as well as you might hope, since viewers are likely to be turned off completely. My rule of thumb is under 90 seconds. Longer videos can be split into small segments – this is another great way to keep your visitors hooked and make them want to come back for more.

Use humor in your videos: Have you ever wondered why the funny videos on YouTube earn so many hits in such a short time? That’s because people love humor. We all like a good laugh. You don’t have to make your audience fall on their backs laughing – just flashing a little sense of humor will do the trick.

Consider quality over quantity: With the vast number of amateur and low-quality videos that come up on YouTube’s search results, you need to go the extra mile and make your video stand out from the competition. Each of your videos should be high-quality and contain helpful and engaging content. And before posting it live, make sure to ask for a second or third pair of eyes to go through it again.

Video MarketingSet engaging titles: When it comes to YouTube marketing, this is perhaps the most important thing to keep in mind. Make sure you include relevant keywords in the title, so your viewers know what to expect to see in your video. The general rule of thumb is to keep it short, clear and concise. Don’t use misleading titles that trick people into watching your video. This will lose your viewer immediately will impact your video’s ranking.

Promote your videos: YouTube videos have a high chance of ranking well in Google, being the search engine giant’s subsidiary and following similar search algorithms. Use relevant keywords and descriptions to drive organic traffic and paid options like Google AdWords and Facebook Ads to earn more exposure for your videos.

Your Take Away.

YouTube is a great tool to generate traffic and interact with your customers online. But keep in mind that no matter how great your videos are, they won’t get seen if you don’t promote them well enough.

Bob Milliken specializes in helping businesses accelerate their marketing.  Bob can be reached at bob@compunet.ca. or by phone at 604.986.8170 x102. Find us at www.Compunet.ca.