Match Group buys Canadian dating site PlentyofFish for $575 million

Photo Courtesy: Plentyoffish

The Associated Press

Photo Courtesy: Plentyoffish
Photo Courtesy: Plentyoffish

TORONTO: The Match Group, the New York-based company that owns dating websites, OkCupid and Tinder, says it has purchased Vancouver-based dating website PlentyOfFish for $575 million.

Match Group CEO Sam Yagan said Tuesday it was attracted to PlentyOfFish’s consistent growth, and it plans to integrate the Canadian company’s mobile app into its existing family of digital and online dating services.

PlentyOfFish surpassed 100 million users in March.

CEO and founder Markus Frind launched the company from his apartment in 2003.

The Match Group says the deal is subject to approval from Canada’s federal industry minister and is expected to close early in the fourth quarter.