Everybody seems to be on LinkedIn these days, even if they don’t have a business. But if you have one of these following businesses, you don’t have much of a choice: you’ve got to link in.
#1: Commercial Real Estate. Any real estate agent worth their salt should be putting their visage all over every place they can get it (especially social media). Of course, there are rules that regulate how you promote other people’s property, but it’s fine to promote yourself, and beneficial for your income. You never know when someone is going to need a new home, or unload their current residence…but when it comes to commercial real estate, LinkedIn is a must. A vast majority of businesses still need a brick and mortar footprint, providing you with a huge pool of leads and potential clients.
#2: Consulting. If you’re a consultant, you’re a sort of life-coach and mentor to businesses, but not consumers. LinkedIn is going to be your prime venue for finding future clients. Leverage it as much as you can by posting relevant content, engaging with your community, and sharing your expertise as much as you can – without giving away the store.
#3: Lending. Whether you’re a private lender looking to help startups with a little seed money, or you’re on the sales team of a large bank, LinkedIn is going to be your #1 go to place for finding those business-related capital funding opportunities.
#4: E-Commerce. Who doesn’t want to get their beak wet in a little eBay or Amazon action these days? Post success stories as much as you can, and offer to manage accounts for people who want to sell things online. Most businesses will also want a competent person managing their digital commerce channels, so you can pick up some business that way as well.
#5: Airbnb Arrangements. This is an up-and-coming business that’s actually already pretty huge in a number of places. Business people work hard, so they’re always eyeing (and dreaming) about the next vacation. If you post pics of places you’re renting or managing, they’ll be sure to stop scrolling and click on to your website.
To get the most out LinkedIn, make it part of your daily marketing calendar. Keep your professional profile up to date and your activity frequent. Take time to read someone’s article or post and like it, comment on it or share it. Maybe you have knowledge and expertise to share–do it!
Are you using LinkedIn in your social selling programs and not getting the results you expected? Call us, we’d love to help.
Bob Milliken is a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at firstname.lastname@example.org