Internet influences over 50 percent real estate buying decisions, says study

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Hyderabad: Over fifty percent of real estate buyers decisions are influenced by Internet research, revealed a study by Google India. The study is based on a pan India offline research conducted by Zinnov and real estate related search query trends on Google.

Researching online for real estate information was not limited to metros but also extended to buyers in tier II cities, said a Google release.

The overall influence of Internet on real estate transaction value of both residential and commercial property including rentals amounted to $43 billion, with $31 billion for residential and $12 billion for commercial properties.