Insurance expert Perminder Chohan pens a book that reveals winning formula for ‘UNcommon’ success


Uncommon Book Cover Brian Tracy and Perminder ChohanSurrey: Perminder Chohan, a local insurance expert, officially launched the book UNcommon – co-authored by renowned bestselling author Brian Tracy and featuring a chapter written by Chohan entitled, Dreams with Deadlines. The launch event held at Dhaliwal Banquet Hall on June 24, 2015 was a celebratory occasion that included a grand lunch and a book signing. Written to engage, educate and inspire, UNcommon combines common sense with uncommon knowledge to produce winners.

Chohan’s chapter helps people learn how to fulfill their dreams with deadlines. The author denotes success requires the attributes of hard work, sound planning, action, perseverance, and humour—while combining common sense and uncommon knowledge as a part of the process.

“I’m thrilled to be published with my fellow expert authors. The book is designed to educate anyone interested in combining common sense with uncommon knowledge to avoid the many pitfalls and challenges that can often provide obstacles in growing a career, business and life,” Chohan said. “It’s my hope, that through my more than 17 years of experience in the financial and insurance industry, that I can pass on some of my tips and best practices to help anyone looking to conquer their Dreams with Deadlines.”

During his career, Chohan has influenced and mentored hundreds of people through his training efforts. His leadership and guidance has led insurance and financial leaders to achieve their goals and fulfill their dreams. Chohan was recently a featured guest on The Brian Tracy Show which aired on NBC, CBS, ABC and FOX affiliates.

The book, UNcommon, is loaded with practical, proven success principles that can be used immediately to move ahead faster and achieve a life of greatness in health, wealth, and success. An essential read for anyone who aspires for some form mentoring to climb the corporate ladder, launch a new business, or take their business and health or personal life to the next level.

UNcommon is available for sale online at

About the Author

Perminder Chohan is managing director of over 150 agents at Desjardins Financial Security Independent Network with responsibility for driving the strategies to support DFSIN’s continued growth. Chohan has more than 17 years of experience in the financial services industry. Prior to being appointed to his current role in 2009, he was a force in the sales area of life insurance industry, where he garnered number one agent national recognition. Along with his insurance sales mastery, he has mentored 206 agents in the Life Licence Qualification Program course. In June 2015, he encapsulates his business life lessons by authoring a chapter entitled Dreams with Deadlines in the book UNcommon. The book is a compilation of the thoughts of several business leaders, including Chohan and famed bestselling author and sales trainer Brian Tracy who have captured the essence of good business practices and distilled them into simple, straight-talking language, demystifying the process of achieving breakout success. For more information or to purchase a copy of Uncommon, visit