Innovative Valentine’s Day campaign by Abbotsford Police

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innovativeLove Them Enough Not to Call

Abbotsford: February is Distracted Driving Enforcement month in British Columbia and many people celebrated Valentine’s Day this Friday as well.  The Abbotsford Police Department came up with a unique way of combining both events in the interest of Road Safety.  The APD’s “Love Them Enough Not to Call” campaign began on Thursday, February 13 at 6:00 pm. 

Citizens interested in improving Road Safety and proving their love to a person they care about were invited to send an email to

roadsafety@abbypd.ca.  They were asked to send email containing  the following:  your name in a pledge not to use an electronic device while driving; and the name and daytime contact phone number of your Valentine (example – I, Hector Protector, promise not to use an electronic device while driving.  Please call my Valentine, Helen Protector, at 604-???-????). Abbotsford Police Department staff reviewed the emails and made calls to the people on the behalf drivers on February 14 – Valentine’s Day.