With so many options out there, it can be difficult to decide what social media platforms will best serve your purpose. The reality is that multiple social media platforms are typically needed to be used in combination to produce the greatest impact. The question is, how do you know what platforms to use? How do you manage them together in a way that is both seamless and maximizes performance?
Consider these 3 core strategies to ensure you are using a range of social media platforms to successfully develop your online presence.
Decide what platforms to use
The first and perhaps the most difficult consideration is deciding what platforms to use. The possibilities are endless. Some companies choose to operate on numerous platforms while others only one or two. The most effective option is to choose a few that you believe work for your brand and will appeal to your target audience, and really focus on making these great.
Think about your target audience and what platforms they use the most. Even if you are a business, there’s no point using LinkedIn as your sole social media platform if you are trying to appeal to tweens and teens. On the other hand, Instagram might be hugely popular right now but perhaps not the best tool to use when appealing to an older demographic who are big users of Facebook.
Define your brand
The key to making a range of social media platforms work effectively together is to be consistent across all of them. This requires specific definition of your brand and what exactly you are trying to represent. Consider your target audience and what will engage them.
What products/services/messages are you promoting? What do you stand for? What are your values? What is the purpose of your brand?
Once you have answers to these, make sure you represent them across every single one of your social media accounts. The easiest way to undermine your social media presence is to have Instagram claim one thing while Twitter says another.
Develop a plan
With multiple active platforms it can be difficult to track what content is being posted and what’s most effective. Make a plan of how regularly you will post on each platform and what type of content it will be. This will prevent you from doubling up or posting the same type of content over and over again.
The Take Away
The most effective way to develop social media presence is to use multiple platforms, but keep in mind that consistency is crucial to ensuring the endeavor is a success.
Need help setting up your Social Media presence? Call us. We’re social media experts.
Bob Milliken is a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at firstname.lastname@example.org.