Just because tweeting only takes a minute or so of your time doesn’t mean you can just tweet whenever you want without having a solid strategy in place.
Have a clear strategy in place
Of course, you’re free to do whatever you wish, but if you want to grow your business, then
outlining your goals and your overall social media strategy should be your first step.
I’m saying ‘overall social media strategy’ because Twitter should be just one platform your business should have a presence in. Be clear on your intentions for using Twitter – do you want to drive traffic back to your blog? Do you want to get people to sign up to your mailing list? Do you want them to purchase your products or sign up for your services?
Set up an awesome Twitter profile
Before you set up your Twitter profile, check out your profiles on other social media platforms. Make sure your Twitter profile is going to be consistent with the others.
You can try using the same cover image or the same profile picture. If not, then make sure people can easily identify your brand. Use your company logo and brand colors if you have those. It will help with your branding activities and will make you look more professional and more credible.
Your Twitter bio is limited to 160 characters, so it’s important you make it count. You can either tell people what it is you do, how you can help people, or why they should follow you. You can also try including hashtags that are relevant to your business.
Give value before promoting your brand, offers or services
You’re not going to get real people to follow you if all you tweet about is yourself, your brand, or your business. People will think they’re not going to benefit anything if they follow you.
What you need to do is give out value, first and foremost. And by value, I mean sharing nuggets of information that people can actually use in their lives or in their own business. Don’t ask them to follow you or buy your product, just give value wherever you can, and you’ll be justly rewarded for your efforts.
When people realize just how helpful you are and how much value you add to your community, then people are going to be following you.
Your Take Away
When you’ve amassed a good number of followers, don’t try hard selling to them as people can still hit that unfollow button in a heartbeat. Answer their questions, provide great content the sales will follow. Need help getting your Twitter system started? Give us a call, we’d love to help.
Bob Milliken is a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at firstname.lastname@example.org