Boeing wants to be more like Apple: CEO

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Seattle: Boeing Co Chief Executive Officer Jim McNerney said the company wanted to be more like Apple Inc. in the way it innovates, rather than doing a “moon shot” development every 25 years.

Speaking in Seattle at an annual conference with analysts, McNerney also said the company’s job was to improve its execution and focus on productivity to reduce costs and improve margins.

“We want to be more like Apple than the apocryphal every 25 years” product development cycle at Boeing, McNerney said.

Boeing Chief Operating Officer Dennis Muilenburg expanded on the Apple comparison, saying Boeing’s forthcoming 777X jet was an example of using “evolutionary” technology steps to deliver a “revolutionary” product.

Boeing’s defense, space and security business is focused on achieving $2 billion in additional cost savings and on capturing a “disproportionate share” of growing international markets, McNerney said.