If you’ve been considering starting a YouTube channel for your business, good on you! However, a word of caution. Before you pick up your camera or choose a new username it’s essential to be crystal clear on what your intentions are.
Whenever I am asked how I would get started on YouTube, I ask these 5 questions:
Why Do You Want to Start a YouTube Channel? – This is probably the most critical question that you need to ask yourself before getting started. Do you want to drive more traffic to your company website? Are you looking to gain more exposure and recognition for your business? Do you have a passion for video production?
These are all excellent reasons for starting a YouTube channel, but if you are just looking to go viral and make a lot of money, then you need to rethink things.
Should I Upload Commercials About My Products & Services? – Most people end up on YouTube because they want to be entertained, informed, and educated, not to watch commercials. The idea behind YouTube success is to make helpful and informative videos that enhance the image of your company without being overly promotional. Creating how-to-videos, review videos, and tip videos help to build your authority without having to blatantly promote what you do.
How Should I Describe My YouTube Videos? – Your descriptions needs to be concise and should include your company website’s URL in the first sentence. This, and including keyword search terms in your description, will do wonders for your website traffic and make it easy for your audience to find you.
Should I Produce My Own Videos? – Whether or not you produce your own videos or hire a production company will depend on how much money and time you want to invest. If you have limited resources, using your smartphone or an HD camera will get you going. Regardless of how you make your videos you must be consistent. Posting new and exciting videos against a set schedule (try weekly) will grow your views and subscribers quickly.
Should I Allow Comments on My Videos? – Letting people comment on your YouTube videos will encourage them to share their experience with your company and shows that you are open to feedback. You can have the comments automatically displayed, or only after you’ve approved them.
The Take Away
Starting a YouTube channel for your business is an excellent way to create brand awareness and grow your business. Asking yourself my 5 questions before you start will help you focus on your goals and will get you on a successful YouTube track quickly.
Need help? Call us and we’ll show you how.
Bob Milliken is a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at firstname.lastname@example.org