What is SEO?
SEO is short for Search Engine Optimization and it is the brains behind that magic that finds the ”things” we go looking for on the Internet.
Pay attention here: SEO is a marketing strategy aimed at ensuring that a website has visibility on search engines. Without it the chances of your Website appearing on page 1 are ZERO (unless you are one-of-a-kind)! It’s like inserting your website at the busiest, most popular, intersection of your city. Anyone walking by will see it as well as everyone who drives up and down that street. That is exactly what you want for your website!
Proper use of SEO guarantees your site is structured in a way that is easily accessible to visitors and the search engines.
Yes, it’s Necessary!
With an effective SEO strategy, a business gains potential customers. Google’s search engine processes 100 billion queries per month (about 3.3 billion per day! Or 40,000 every second!). Your goal is to be in the right place at the rght time.
To take advantage of how your stuff is found on the web, first you need to know…
What are Keywords?
Keywords are strings of words put into your browsers search window that you would use to find something. These strings of words are used by the search engines (Google, Bing, Yahoo) to find the most relevant web pages for each search. To build an effective SEO strategy, extensive keyword research is needed. Keyword search tools make this job easier:
- Moz Keyword Explorer
- Google Adwords Keyword Planner
- SEMrush Keyword Research Tool
Perform multiple searches for your related keywords and then use them on your website. Your ranking with the search engines will be greatly increased.
Keywords and Search Engine Optimization go hand in hand – together they are the keys to boosting your SEO ranking.
After Set Up…
Write fresh content regularly. Yes, the search engines will know!
- Blogs are easy. Remember to use your keyword list
- Monitor your content performance
- Use Google Analytics to monitor your website traffic
SEO is not rocket science but is a necessary evil if you want to reach your audience on the web. It’s the keywords that your customers use in their search window that the search engines use to find your information. Optimizing your web site pages to match those keywords ensures that they find your website. Good Luck!
Are you up to this? You may think that doing SOE optimization yourself is ok but in my experience the results will be disappointing. There is no substitute for using a professional service.
Bob Milliken is the TheITguy@CascadiaSystemsGroup.com specializing in helping businesses with their IT needs. Are your customers finding you on the Web? 604.270.1730.