Last week I asked if you are ready to embrace 2020, or if you’re still firmly in the “2019 sucked” camp. If the later, you need to put 2019 behind you and move on. It’s time to get down to building the roadmaps you’ll need to be successful in 2020.
But first, let’s ask ourselves if we are our own worst enemy. Are we sabotaging our own success by routinely repeating the following five (really) bad habits?
- We don’t follow-up – Not following-up should be a crime punishable by a day in marketing jail. Actually, the punishment is much worse than a day in jail – because you have lost a valuable opportunity. An opportunity to keep your sales funnel full and convert a prospect to “yes”. Build your follow-up process (7, 21, 49 steps…) incorporating various media, from email and telemarketing to direct mal. Don’t be afraid to use social media, LinkedIn connections, etc.
- We aren’t committed – By this I mean that we are not serious about your marketing. How much time do we spend on our marketing (I recommend 60% – 80%), what books are we reading (try “This is Marketing” – Seth Godin), what associations and groups do we belong to, what training do we take (webinars, seminars, online courses). Marketing is a craft and if you are not committed, you’ll be giving business to your competitors on a silver platter.
- We don’t prospect consistently – This is the one area where most people fail miserably. If you are not consistently prospecting, you are dooming yourself to an empty funnel. Get on the phone, attend network meetings, go to events, meet people. It doesn’t have to be complicated but is does have to be consistent.
- We don’t have SYSTEMS – Wash, rinse, repeat. Without systems in place it becomes difficult to run a campaign and then run it again and again. Without systems in place you are always in react mode and running everything by the seat of your pants. And without systems it will be hard for you to be consistent.
- We don’t have self-discipline – Marketing is not a casual undertaking and without the discipline to keep the machine running smoothly and efficiently your sales funnel will consistently be empty. Make a list of the things that you need to do daily, weekly, at month end, every quarter and at the end of the year, then post the list to your office wall and just do it.
Take sabotage out of your marketing vocabulary by fixing these five bad habits. Your competitors will wonder what hit them!
I’ll have more to say about getting the PLAN done next week, so be sure to come back here for your taste of some really cool marketing planning advice.
Bob Milliken is a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at firstname.lastname@example.org