4 New search and social media trends – By Bob Milliken

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Bob Milliken
Bob Milliken
Bob Milliken

In a day and age of constantly evolving internet technology, it’s our job to keep an ear to the ground at all times, because you just never know when something new might be making noise on the web. One area in particular where you hear constant clamoring is with SEO and Social Media methods, and today we’re looking at 4 of the most important trends impacting businesses.

Everyone knows about death and taxes, the two most famous certainties that we must endure. If there were a third, surely it would be that without robust up-to-date search engine optimization (SEO) and social media strategies, your business will fall behind.

And since there’s no time like the present, here are some ideas that your business should consider taking into account this year in order to increase awareness of your brand, drive more traffic to your websites, and ultimately boost conversion rates.

Conversational Search

With the success of digital assistants like Apple’s Siri, and the relatively recent roll outs of Amazon Echo and Google Home – two virtual helpers for the home – voice recognition is becoming much more prominent. For businesses, this means adapting your site’s content so it’s detectable by spoken phrase searches in addition to simple short keyword searches.

Social Publishing

There’s tons of content published on social media, but what’s changing is the convenience with which it can be consumed. Users are ever more at ease with the videos and full-length articles dropping into their feeds – and with not having to leave the comfort of their favorite social apps to see them. The new challenge for companies will therefore be to publish high-quality content through social channels first.

Real – time customer interaction

Having interesting videos on your social media channels is practically old hat. Nowadays, given our speedy and seemingly omnipresent internet connections and our on-demand expectations, the move is towards live, streaming, “in-the-moment” interplay with customers, which has been shown to capture users’ attention for longer periods of time than recorded video content.

Increasing Emphasis on apps

Mobile users spend nearly 90% of their time in mobile apps and just 10% on mobile websites. It’s not surprising given their relative ease of use, and this disparity could become even greater as social media platforms continue favoring apps and search engines like Google continue developing a “web of apps” – something that just might mean the end of traditional websites in the mobile environment.

It never stops. The fast moving pace of ways to optimize your Internet presence is keeping us on our toes. If you sense a need to enhance your company’s SEO and Social Media strategies, look for ways to utilize these 4 trends in your business and reap the benefits in 2016 and beyond.

Bob Milliken is the TheITguy@CascadiaSystemsGroup.com specializing in helping businesses with their IT needs and is the partner your company needs to take full advantage of everything that Cloud Computing has to offer.Connect with him at 604.270.1730.