2018: The year that social media will shine
Social Media is not standing still. Big-name social media platforms such as Instagram, Facebook and Snapchat are more interactive and responsive than ever. However, these platforms now have a plan to move another step forward in 2018. Here are the top 5 trends you should watch out for this year.
- The boom of Augmented Reality
The launch of the new iPhones — both 8 and X — last September brought with it an under-the-radar change to the devices. The incorporation of a new chip provides iPhone users with extraordinary augmented reality (AR) experiences. While most conversations about AR focus on the mobile gaming experience, social media platforms will likely find a way to integrate the new technology as well.
- Influencer marketing
Influencer marketing has proven to be the best way forward for companies to connect with younger audiences. Titanic companies such as The North Face, HubSpot and Rolex are great examples of companies which have profited heavily from social media-based influencer marketing. By contrast, companies that opted for traditional strategies struggled to connect to social media users, indicating that influencer marketing is here to stay and blossom in 2018.
- All eyes on Gen Z
The oldest Gen Z-er is 22 years old and is only just heading into the labor market, meaning they’re going to start spending more money on these services. Brands recognize this, and will appease the newest customers on the market with exponentially increased investments in Social Media platforms.
- The growing importance of messaging platforms
A recent study pointed out that over 2.5 billion people use messaging platforms like WhatsApp, Facebook Messenger and Kik to connect with companies. Rather than simply publishing marketing content to profiles and feeds, companies should focus on making it easier for customers to start one-on-one conversations. Therefore, it is more than likely that artificial intelligence, voice assistants and chatbots will all be integrated into messaging platforms for a more personalized user experience.
- Digital hangouts go mainstream
In 2017, video content — including live broadcasts and chats platforms — was more prominent than ever, and live videos were definitely a successful part of it. This means digitally hanging out with friends and colleagues will become a social norm.
Your Take Away
Gen Z-ers becoming a larger part of the buying marketing and companies will utilize social media platforms to their fullest by incorporating a wide variety of targeted methods to capture their attention. These methods involve technologies that were unimaginable only a few years ago.
Get in touch with our experts at 604.986.8170 for advice on how you can adopt these trends and keep your company’s marketing programs ahead of the pack.
Bob Milliken specializes in helping businesses with their IT needs. Our mission is to provide IT strategies, service and support that creates raving fans and builds long term lasting relationships. Bob can be reached at firstname.lastname@example.org.